Swedish designer, Alexander Krantz, was awarded the Gold prize last night at REMIX, the International Fur Design competition at Alcatraz, in Milan. Alexander wowed the jury with his Blue Fox three quarter length coat with white bobby pin detailing. Alexander graduated from the Beckmans College of Design in Stockholm last May with a BA honours degree in Fashion and Design. He is currently working at H&M in Stockholm in their ladies trend department. 

The jury selected Alexander’s innovative design, from 35 garments entered by other up- and-coming fur designers from North America, Europe, Russia and Asia.

 The REMIX Silver prize and the OA special award went to Italian designer, Assunta Iorio for her chocolate brown mink off-the-shoulder jacket. She was inspired by the telescopic cup fold away cup. Lendrell Martin from US scooped the Bronze award with his alpine green sheared mink coat.

 Cristina Ramirez Ruiz from Spain won the Pimp My Coat award, now in its second year. Cristina was inspired by the works of the artist Francis Bacon and his obsession with different shades of red. Over 50 designers submitted sketches this year, which can been viewed on IFTF’s Facebook page.  Pimp my Coat provides designers with the opportunity to remodel a vintage coat to reflect current fashion trends.


 The IFTF would like to congratulate all the designers who entered REMIX 2012. We look forward to following what we are sure will be very successful careers in fashion design.

  All the designers taking part in the REMIX design competition are winners of their own national level design competition, resulting in an outstanding level of innovative design.


 Notes to editors:

  •  IFTF received 86 entries to REMIX, 27 more than last year.
  •  IFTF introduced the international design competition, REMIX in 2003 and since then over 500 fur designers from 22 countries around the globe have entered, spanning Europe, the USA and Asia Pacific regions.
  •  The three finalist of the International Design Award all receive a cash prize to invest in their design careers: US$3,000 for Gold, US$2,000 for Silver and US$1,000 for Bronze. The Pimp My Coat winner gets to keep the remodeled fur garment.
  •  All 8 finalists receive a cash prize package that includes an all expense paid trip to Milan, together with introductions to both the fashion and fur trade members.


REMIX 2012 diary